Meow Wolf Outside

An alternative reality game where players uncover mysteries by exploring public spaces.

I was the Executive Producer for Meow Wolf Outside (MWO), an alternative reality game designed by Leo Brown for Meow Wolf. The game first launched as a week-long instance at SXSW in 2018, followed by a new chapter in Santa Fe, and who knows where else…

MWO was a highly-collaborative production that incorporated talent from across Meow Wolf’s teams, including narrative, legal, film production, digital, graphic design, narrative audio, art fabrication, and lots more. I provided oversight on the design and production process, which included managing partner relationships, organizing a DEI advisory board, and developing design strategy.

MWO manifested itself as live performances, telephone hotlines, websites, custom physical artifacts, a conspiracy theory radio show and much more.

You can check out the Verge’s press coverage for MWO here.