Ikea x Dreams

A series of creative Twitch streams exploring the future of gaming.

As part of my work as Business Development Manager at Mm, I led a cross-functional team of designers and communications professionals to deliver a series of 3 creative Twitch streams exploring the future of gaming at home.

This partnership was a collaboration between Twitch, Ikea, and our Dreams-team at Mm. In celebration of H22, a future-facing festival focused on sustainable design, we put together 3 streams in which Mm designers were teamed up with Twitch influencers to live-create fantastical future scenarios.

As the product owner for this collaboration, my work involved coordinating talent, logistics, and interdepartmental liaising with Mm’s comms and legal teams. This project featured the work of the incredible Dreams Specialists Martin Nebelong and Matt Bergasse. You can check out one the streams here!

Here are some stats from the project:

  • All 3 streams showcased on the front page of Twitch
  • 13,900 concurrent viewers and 820,100 unique viewers
  • 4,060,600 minutes watched
  • 1,161,900 live viewers

Check out some stills below!

Image by Matt Bergasse
Image by Matt Bergasse
Image by Matt Bergasse