PlaySFMOMA is an initiative that encourages the development of avant-garde and experimental games. Through research projects, workshops, and live game events, the program explores games as a creative medium and a means of audience engagement. PlaySFMOMA provides an arena for artists working in games, and introduces museum audiences to the exciting expressive potential of this medium. The program is partially inspired by research the museum commissioned from me, and prior projects I’ve collaborated on (like Ahhhcade) with the museum’s Head of Interpretive Media, Erica Gangsei. Some of the PlaySFMOMA projects we’ve developed so far include an Augmented Reality game jam using Google Tango, and the Mixed Reality Pop-Up, which coincided with the 2017 Game Developers Conference.