An alternative reality game where players uncover mysteries by exploring public spaces.
I was the Executive Producer for Meow Wolf Outside (MWO), an alternative reality game designed by Leo Brown for Meow Wolf. The game first launched as a week-long instance at SXSW in 2018, followed by a new chapter in Santa Fe, and who knows where else…
MWO was a highly-collaborative production that incorporated talent from across Meow Wolf’s teams, including narrative, legal, film production, digital, graphic design, narrative audio, art fabrication, and lots more. I provided oversight on the design and production process, which included managing partner relationships, organizing a DEI advisory board, and developing design strategy.
MWO manifested itself as live performances, telephone hotlines, websites, custom physical artifacts, a conspiracy theory radio show and much more.
You can check out the Verge’s press coverage for MWO here.
The Meow Wolf Outside Scavenger Hunt at SXSW 2018, with the help of RabbitHole Immersive Theater out of Oakland, CA. Locations: The Capitol Factory and the Austin Tinkering School 