John Lewis Digital Holiday Ad

While working as Senior Producer on Mm’s Outreach Team, we teamed up with partners at Yahoo! and the department store John Lewis to create a digital version of their 2021 holiday ad.

While the ad itself was filmed in real-time, our client wanted a 360 video, created in Dreams, that could be exported into an immersive viewer on John Lewis’ website. Our partners at Yahoo made the video interactive, which meant that users could click to find games and easter eggs inside the video, as well as purchase physical items that had been featured in the ad.

As the product owner for this project at Mm, I worked with Yahoo! to define the scope of the project, develop and execute contracts in partnership with legal teams, coordinate messaging with comms, and resource design talent to create the digital assets seen in the video.

The lead artist on this project was Martin Nebelong, and you can check out this article for the full list of credits! Project stills and a video walkthrough are below.

The digital version of the ad included real-life products available from John Lewis and was fully shoppable.